International business Essay Example | Topics and Well Written Essays - 1500 words - 8

International line of reasoning - Essay ExampleFor example it was the confederacy that dictated for the international grocery, what it needed to buy from Apple. Again, the international marketplace did not have much choice in becoming the first users to new types of products. That is, Apple utilise the international market of offload most of its older products so that it could make way for new products to be introduced into the American market (Robertson, 2011). With the coming of Steve Jobs however, this approach changed as the international market was actually put at the centre of the cut officipations inventions and innovations. That is, instead of giving the international market what the confederation wanted to offer, in that location was enough research to know and understand the needs of the international market together with what the American market wanted. This way, the inventions that were made such as the iPod were made to meet the international demands. It is not surprising that with Steve Jobs at Apple, the company could now boast of a global market, where it is reported that nearly twice as many the great unwashed outside the U.S were employed when the iPod was invested as those employed in the U.S (Freeland, 2011). In essence, the company positioned itself to take advantage of globalization. erstwhile the global positioning was guaranteed through the approach to innovation which was research-led, Apple started developing very quickly. More to the companys own approach to innovation was the technology based platform that Apple was offered as part of globalization to enhance its business growth. For example Bhagwati (2004) reported that the advent of electronic commerce (e-commerce) peaked almost the early 2000s, making it easier for the company to be connected to the international market through the internet. As the elements of e-commerce provide, the company did not necessarily have to have a lot of offices across the globe before it cou ld look at to the international market. Rather, a